WePink’s Golden Campaign
required a lot of planning. We had a delivery window of one and a half days after shooting. All of the shots were planned before-hand with 3D placeholders for the main character, Virginia. All modeling was done based on the existing packaging. They were later used as the actual product shots in the e-commerce. The glitter systems were created from scratch using Geometry Nodes, allowing for greater control compared to traditional simulations.
Creative Direction and
Director: @rhaiffe @match.visuals
DoP: @byfemoraes
Editor @rhaiffe
3D and VFX @gabrielmoro
Camera assist @camera.ale @rec.thi
Production @mariofantii
Lighting @egianezzi @natimitie
Making Of @danidocs
Color @byegomes
DoP: @byfemoraes
Editor @rhaiffe
3D and VFX @gabrielmoro
Camera assist @camera.ale @rec.thi
Production @mariofantii
Lighting @egianezzi @natimitie
Making Of @danidocs
Color @byegomes
It’s in the details.
Even though we had a tight schedule, we knew from the start that we wanted to make the details pop. Having a flowy perfume was the key to tying it all together. I achieved this through a procedural technique that traveled through all shots.
